Arch is the world’s leading destination for secure financing against your crypto. They offer crypto-backed loans designed for maximum security and simplicity. Abbreviated Projects was approached by their internal creative team to help crack their word mark. We started with the concept of security, using arches as a graphic motif throughout the letterforms. The interlocking components that build the letters create a sense of security, solidity, and sleekness, nodding back to their businesses ethos.