Fashion retailer SVRN (pronounced “Sovereign”) tasked Abbr. Projects with creating a story and identity in parallel with the construction of their new flagship store in Chicago. Inspired by the premise of clothing as communication, and working in harmony with SVRN’s stark new physical space by Seoul-based architecture firm WGNB, we crafted a wordmark that is solid and unbreakable yet coiled with potential energy, simple yet constructed with careful geometry. Read the full case study on Abbr. Projects.