SVRN

Fashion retailer SVRN (pronounced “Sovereign”) tasked Abbr. Projects with creating a story and identity in parallel with the construction of their new flagship store in Chicago. Inspired by the premise of clothing as communication, and working in harmony with SVRN’s stark new physical space by Seoul-based architecture firm WGNB, we crafted a wordmark that is solid and unbreakable yet coiled with potential energy, simple yet constructed with careful geometry. Read the full case study on Abbr. Projects.

SERVICES RENDERED
Branding
Graphic Design
Typography
The Framework
S.A._Studio Kër
Studio Kër
S.A._Notre
Notre
S.A._Evergreen Productions
Evergreen Productions
S.A._Full Sprint
Full Sprint
Atlas App
S.A._Magnolia International
Magnolia International
S.A._Matt Colangelo
Matt Colangelo
S.A._Sofar
Sofar
S.A._SVRN
SVRN
S.A._Abbr. Projects
Abbr. Projects
S.A._Heatmap.News
Heatmap.News
S.A._773 Mgmt
773 Mgmt
S.A._Rove
Rove
S.A._SVRN
SVRN
Wave Media
S.A._Lucia Zolea
Lucia Zolea
S.A._GQ
GQ
S.A._Out_of_Cache
Out_of_Cache
S.A._Pika Pika
Pika Pika
S.A._Superior Merch Co.
Superior Merch Co.
Mindchatter
S.A._SimonType
SimonType
S.A._Birch Ply Furniture
Birch Ply Furniture
S.A._My Supreme Self
My Supreme Self
Horst and Nicholas
S.A._Old Acquaintances
Old Acquaintances
S.A._Le Chambre
Le Chambre
S.A._Prism
Prism
S.A._Furniture Archive
Furniture Archive
S.A._The Graduate Hotels
The Graduate Hotels
Pitchfork
S.A._SearchBar
SearchBar
S.A._Moodflower Teas
Moodflower Teas
S.A._Submit Music
Submit Music
S.A._Birchbox
Birchbox
S.A._Sounds
Sounds
S.A._Esquire
Esquire
S.A._Ne.Sense
Ne.Sense
S.A._Bloomberg Businessweek
Bloomberg Businessweek
S.A._Le Club Mains
Le Club Mains
S.A._Origami Human
Origami Human
S.A._Drawings
Drawings