Sofar is a private aviation company operating out of Westchester Airport. My brother and I were tasked with developing a new name, tagline, and identity that their team of design-conscious pilots could fly with pride. The tagline we landed on – “make it anywhere” stemmed from the NY adage“If you can make it here…”. Maybe one of my favorite logos I’ve ever made, two triangles touching resembles a vapor cone behind a jet. See the full case study at abbrprojects.com.