Sofar
Sofar is a private aviation company operating out of Westchester Airport. My brother and I were tasked with developing a new name, tagline, and identity that their team of design-conscious pilots could fly with pride. The tagline we landed on – “make it anywhere” stemmed from the NY adage“If you can make it here…”. Maybe one of my favorite logos I’ve ever made, two triangles touching resembles a vapor cone behind a jet. See the full case study at abbrprojects.com.
Abbr. Projects (Studio), Matteo Mobilio (Campaign photography), Jon Vio (Renderings)
![S.A._Sofar_1](https://simon.abranowicz.com/wp-content/uploads/2023/06/Sofar-exhibits-6.jpg)
![S.A._Sofar_2](https://simon.abranowicz.com/wp-content/uploads/2023/06/Porsche.jpg)
![S.A._Sofar_3](https://simon.abranowicz.com/wp-content/uploads/2023/06/Sofar-7.jpg)
![S.A._Sofar_4](https://simon.abranowicz.com/wp-content/uploads/2023/06/SofarBillboard.jpg)
![S.A._Sofar_5](https://simon.abranowicz.com/wp-content/uploads/2023/06/Stationary.jpg)