Notre is synonymous with streetwise style. Emerging from the skate and sneaker set, the Chicago retailer has evolved since 2014 to stock everything from trail-ready technical apparel to tailored formalwear. Preparing to release its first in-house collection and footwear collaborations with major brands like Salomon, Notre needed a strategy to reconcile its local roots with its increasingly global reach, and a visual identity that could turn heads on the street or the runway. Abbreviated Projects suited up to solve for both. Read the full case study at abbrprojects.com.