Abbreviated Projects created a refined brand identity for Valley Girl, an LA-based luxury salon rewriting the “Valley Girl” narrative. The minimal design system draws inspiration from its four founders’ distinct personalities, transforming the once-stereotypical phrase into a statement of bold sophistication with a playful edge as sharp as a new pair of shears. The identity balances cosmopolitan elegance with subtle wit, reflecting the salon’s elevated approach to beauty and their mission to redefine a cultural touchstone.